The beauty of living in the information age is that we have resources at our fingertips. Whether it's using an app that can add contrast, deciding on a filter for your photos, or being able to listen to an influencer/expert share their pathways to success on social media, it all seems easy until it's not!
Brand Managers work to ensure that your brand's aesthetic and intangible characteristics align to emotionally engage your target audience, highlighting the value that your product/service will provide once purchased. To successfully achieve this, a team must understand who you are creatively and culturally to convey the essence of your brand to the public. To sum it up, you need a team that will ask the hard questions, then assist you in executing your vision.
Here is an example of some of those questions:
How do you want people to see your product or service?
What do you want people to know about your product or service, and why is that important to you and the brand?
What makes your brand or service unique?
What feelings are you trying to evoke?
Is there a call to action, and how soon do we need to let your audience know how to proceed?
Branding Board
Munette Naturals
Once these questions are answered, now, it's time to strategize on how to convey this vision to your audience and bring new life to your brand! Professional photos, a clean logo design, and marketing templates for social media platforms/websites are just the start.
While working with Tysha Mitchel, Owner of Munette Naturals, it was essential for us to focus on creating a clean image to match the integrity of her toxin-free products. So, we focused on using botanicals, herbs, stones, and natural minerals to design the set for the product photoshoot. We let her rock a beautiful natural hairstyle for her beauty shots and kept her draped in light materials or just a towel to showcase how lovely and healing simplicity can be. In return, along with many other branding initiatives, she saw increased sales, invitations for partnerships, and more social media engagement than before!
Tysha Mitchell, Owner of Munette Naturals
We are all branding ourselves and our businesses daily; the critical question is, are you branding yourself accurately? Are your intentions aligned with your images and core values? Are your outcomes and results meeting your personal and financial goals? If you have answered no to any of these questions, I think you now understand how brand management can bridge the gap between where your brand is currently and where you want it to be!
Written by: Traci Gordon
